07-05-2015

European Mobility Week and Do the Right Mix campaigns join forces

The European Mobility Week and Do the Right Mix campaigns are coming together to promote sustainable urban mobility. The aim of the merge is to expand and complement the established European Mobility Week format with year-round activities, and to create a single online community focused on encouraging sustainable urban transport in Europe.

On the new platform, Mobility Week campaigners, local authorities, NGOs, citizen groups, and many others will be able to register and showcase their promotional initiatives, find inspirational campaign ideas and information, and apply for sustainable urban mobility awards.

The merged campaign will adopt the name and logo of the Do the Right Mix campaign, with European Mobility Week the annual highlight. The traditional European Mobility Week logo, a blue and yellow flower, will no longer be used – instead a new visual identity will be unveiled in the coming weeks. EMW will continue to take place from 16 – 22 September each year, with the revised campaign website set to launch this summer.

For more information, download the official announcement.